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PARALLER Branding Concept

Healthy skin and a confidently energetic soul are the keys to happiness. We strongly believe that skin care needs to be parallel along with health consciousness. The real concept of skin care rooted deeply on practising a rational skin care routine, alongside with the principles of understanding and giving what the skin truly needs. These are the guiding concepts for us in pursuing beautiful and radiant skin.
Holding firmly to these beliefs, we named our skincare products as PARALLER, a brand name that indicates “balance defender”.


PARALLER Company Background

PARALLER was founded on 26th December 2018, focusing on creating a series of sensitive skincare that can truly repair skin barrier. Our core vision and mission are to help people to restore healthy skin and provide empowerment in entrepreneurship. With the professional development team, safe and effective products, PARALLER company and agents worldwide go hand in hand to provide the best service to all our customers at any corner of the world.


The Targets

Through PARALLER SKINCARE, we aim to

  1. assist over 1,000,000 people to restore healthy skin and regain confidence, leaving behind the troubling sensitive and hormone-affected skin.
  2. advise and convince the consumers to choose safe, side-effect-free, effective and high-quality skincare products.
  3. construct more values for customers and contribute to the society.
  4. create zero-risk entrepreneurial opportunities and live a balanced life between family and career.
  5. bring together more people to live a valuable and wonderful life.


Mission

Mission 1: To help all people with sensitive skin regain healthy skin.

Mission 2: To create 100 star entrepreneurs.


Vision

Vision 1: To become a well-known repair skincare brand in Malaysia.

Vision 2: To become Malaysia's most influential, most humanized, and most powerful platform for capital-light business model.


Core Values

P Passion & Team pk 
A Amenity & happiness 
R Responsibility 
A Altruistic & Co-benefit 
L Leadership & Success 
L Love & Gratitude 
E Energy & Initiative 
R Result Oriented 


The Culture

Gratitude - Attentive - Professionalism


The Slogan

Simplifies the process of skincare.
Resets the look of skin.


The History

2018
December
  • Establishment of PARALLER
  • Launch of the little green bottle (Hydrating Repairing Serum)
2019
June
  • Launch of Repairing Oil Serum
September
  • Launch of Geranium Cleansing Liquid + New Product Launch
December
  • Launch of Royal Jelly Tone-up cream
2020
January
  • PARALLER 1st Anniversary + Year-end Banquet
April
  • Systemized operation officially started.
    [Subverting the traditional micro-business model and system, and bringing the brand development to a higher level! Keeping pace with the times and never stand still!]
    Website: www.paraller.com.my
August
  • Video shooting of founders’ entrepreneurial journey, leaders, and spokespersons
  • Founder’s story Click here
  • Streamline skin care steps Click here
October
  • Participated in KLCC Malaysia Beauty Exhibition
2021
March
  • Won the Consumer Certification Brand Award
April
  • Successfully set foot in all parts of the world, including Switzerland, Brunei, Taiwan, Australia, Europe, Singapore, China
October
  • Launch of PARALLER SKINCARE’s new package
  • Vilor Outstanding Business Awards 2021 (9th October 2021)
December
  • Collaborated with well known media artist and anchor - Gary
2022
March
  • Internal training courses
    Invited professional skin specialist Teacher Lim Wei with 25 years of experience in dermatology to coach skincare courses
May
  • Set foot in the pharmacy market with 10 outlets of Ascen+ Pharmacy
  • Launched of Joyful series by Paraller
  • Lauched of Goodnight Bugs Away Mist on the launching event
  • Launched of Paraller Rejuvenating Cream
July
  • SISTERS BEAUTY AWARD 2022
  • The Smartest Skincare Ingredients
  • The Best Product of Face Serum & Booster
2023January
  • Shanghai International Brand Recognition [Trustworthy Product]


Founder’s words:

PARALLER SKIN CARE was founded by Pinky Diong on 26th December 2018.


PINKY :

Just like many other ladies, I stood at a fork between family and career after having children. I was looking for a job that could strike a balance between these two important parts of my life. At that confusing point, my husband told me, ‘Go Pinky, find a job that makes you happy!’ With his encouragement and support, I decided to try doing online business – a career that only requires a smartphone, a firm belief and self-discipline.

I strongly believe that the trend of online business fits into all ladies’ awareness, independence ability as well as possibility to well-manage both the family and career.

Surveying all the variety of products available in the market, I notice that “3-NO” products without production date, quality certification and details of producer are no longer every customer’s choice. Paraller hereby focuses on consumers who are knowledgeable, health-conscious and yearn to pursue quality life.

Taking up my career with Paraller, I am proving to myself and everybody that:

‘we, ladies, are able to live confidently and beautifully not only in taking good care of our beloved family but also in accumulating personal wealth through the automatic multiplication marketing model of Paraller Skin Care.’